The housing market has always been competitive, demanding more from landlords and property owners in order to stand out from the crowd. In the throes of the digital age, it can be very easy to get lost in the noise and go unnoticed by the potential tenants and buyers you’re looking to connect with. One of the most effective ways of reaching these groups are to effectively highlight your property’s most sellable features using the many tools that are already at your disposal – things like photos, videos, and even just descriptive writing.
By implementing a more thorough strategy, you’ll be far more likely to be connected with the tenants and prospective buyers you want to be communicating with.
A picture is worth a thousand words
The first way to highlight a property’s most sellable features is by using the most popular method – photography. Photography is the best way for a potential tenant to see the property and decide whether it suits their wants and needs. With that said, it’s important for Toronto landlords to know the difference between bland photos and vibrant ones. Bland, blurry, boring photos can make even the most beautiful property appear lifeless.
Vibrant photos will feature properties from every possible angle, will be shot in interesting ways, and will be higher resolution – this is one of the most effective ways of making the property stand out or “pop”. When taking photos of the property, it’s always a good idea to focus on some of the more hidden aspects of a unit – things like crown moldings, newly installed appliances or renovated areas, and outdoor spaces and the breathtaking views that they offer. Bright, vibrant photos will tell tenants more than a description ever could – take advantage of the sheer power of visuals.
Virtual tours and videos are more engaging
While photographs can do a great job of showing off your property’s best features, more engaging content like videos and virtual tours can never hurt – especially with large and high ticket properties. Virtual home video or photo tours are a great way to let potential tenants and buyers get a detailed look at the property at their own leisure. Platforms like Facebook and Instagram make this extremely easy, allowing users to quickly upload galleries of engaging videos and photos from anywhere.
Video walkthroughs can give your audience the sense that they themselves are touring the property, getting to see aspects of it that photographs just wouldn’t do justice. It also gives you the opportunity to directly speak to any improvements that have been made, or talk about any highlights that that may be difficult to capture with a photograph or write about. You (or the person leading the tour) can also pose simple questions to their audience like “could you imagine waking up to this view every morning?”, designed to engage the audience by making them picture themselves at the property.
The right words can make your property sing
Listings are one of the most important elements of showing off a property for rent or sale. The right words can paint a picture that nearly rivals visual content like photography and video, allowing you to describe things in ways that visual media just can’t. An effective listing will succinctly describe the most sellable features of your property, while at the same time conveying other valuable information like the amount of bedrooms and bathrooms, added conveniences like appliances and furniture, ceiling and window height, nearby amenities, and more. Using elements of testimonials from past tenants can also come into play here, letting you highlight particularly sellable areas of your property – “former tenants have stated that they loved the amount of natural sunlight, and enjoyed the convenience of nearby bus stops”.
Property management companies like Highgate Properties are well-versed in the knowledge of how to effectively highlight your property’s most sellable features. Using a combination of visual and written content, not only can property management teams find a tenant quickly and efficiently, but they also know how to attract the perfect applicants that better suit your property.
Highgate Properties has a team of experienced property management experts who know how to perfectly capture your property’s most sellable features, allowing you to tend to the things that matter most in your life. For more information about the property management and realty services offered by the experienced team at Highgate Properties, contact us today.